Rice is an inseparable part of Vietnamese culinary culture. From our homeland to foreign lands, no Vietnamese person can forget the sweet and chewy taste of rice grains. ONE has perfectly captured the beauty and spirit of Vietnamese people through the “Hột” project, inspired by the most humble grains of rice.
Hột, a quintessentially Vietnamese brand, is rooted in the very soul of the Vietnamese people and nurtured by our rich cultural heritage. Born from the fertile Mekong Delta and crafted by the hands of the river’s people, Hột’s products carry the authentic flavors of our homeland.
Drawing inspiration from the soul of Vietnamese culture, ONE has crafted a logo that seamlessly blends tradition with contemporary aesthetics. The ‘Hột’ logo, an artistic rendition of rice blossoms and grains, encapsulates the essence of Vietnam’s rice cultivation and its journey from seed to sustenance.
The choice of orange, a color synonymous with fertile soil, as the brand color for Hột is a strategic move by ONE to differentiate the brand. By moving away from the conventional color schemes associated with rice products, ONE aims to make a bold statement and create a unique identity for Hột.
More than just a logo, the orange color palette, harmoniously paired with the off-white of rice grains and the warm gold of rice plants, creates a visually appealing package design. This design, which is both sophisticated and unique, perfectly captures Hot’s brand identity. The square, compact, and sturdy design ensures that Hot can meet the needs of a wide range of customers.
Hột’s introduction of its first products has provided ONE with the chance to showcase its creative prowess by producing impressive advertising materials, including product photography and engaging short films.
By seamlessly integrating Vietnamese culture into every frame, ONE has chosen the bustling marketplace as the central theme for its product advertising campaign. Inspired by the classic ‘find the object’ game, ONE cleverly hides its Hột products within the vibrant market setting, creating an engaging interactive experience for viewers.
In addition to a stunning product photoshoot, ONE and Hột have joined forces to produce a captivating video that showcases the many facets of rice in Vietnamese culture. From the familiar sound of a mother calling her family to dinner to more unique traditions like scattering rice for good luck, the video presents a delightful and imaginative portrayal of rice in our daily lives.
Collaborating with Hột is an opportunity for ONE to freely express their creativity and love for their homeland, starting from the smallest grains of rice.
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