Đấm bóp giác hơi

Project

Đấm Bóp Giác Hơi

Works

Brand Identity

Year

2024

“Đấm Bóp Giác Hơi” is a brand identity design project deeply rooted in Vietnamese traditions, drawing inspiration from the art of massage and cupping therapy—popular folk remedies in the lives of working people.

Through a combination of rough brushstrokes and modern vector graphics, the project preserves the rustic charm of the massage and cupping profession while infusing it with a fresh and contemporary feel.

“In “Đấm Bóp Giác Hơi” service, hands are the soul, the tool that helps to relieve fatigue. Therefore, the image of a pair of hands has been chosen as the main symbol in the brand logo. The two swirling circles on either side not only represent focus and balance but also evoke the feeling of relaxation brought by massage and hot oil therapy.”

The brand identity of “Đấm Bóp Giác Hơi” is a perfect blend of tradition and modernity. It not only preserves folk values but also renews them with a modern style, deeply connecting with Vietnamese culture and lifestyle.

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