HỘT
Brand Identity
Packaging Design
Photo Production
Concept Idea
2024
Hột is a brand specializing in the production and packaging of premium rice products in Vietnam. With the desire to elevate rice—the staple food of Vietnamese meals—into a high-quality product that rivals the specialties of other countries.
With the aim of conveying the essence of Vietnamese culture, the logo for Hột has been designed by ONE, featuring the letters “h” and “t” that represent the rice plant, encompassing the letter “o,” which symbolizes a plump round grain of rice. Additionally, the combination of the golden color of ripe rice and the red-orange hue of fired bricks further emphasizes the enduring sustainability of Vietnam’s rice culture throughout the ages.
One Republic encapsulates the simple elegance of hardworking farmers and the image of lush rice paddies in Hột’s packaging. For the gift edition, ONE infuses the design with the charm of traditional Vietnamese Tet, aiming to showcase the most distinctive cultural elements of Vietnam to the world.
ONE’s branding campaign for Hột reimagines the humble bowl of rice, a Vietnamese staple. Through creative use of everyday materials, ONE transforms ordinary images into extraordinary visual stories.
To bring Hột closer to consumers, ONE has crafted creative yet authentic visual concepts, showcasing the product in everyday settings. By skillfully incorporating elements from the lives of Vietnamese people, ONE captures striking yet approachable moments that not only impress but also create a strong connection with viewers, making Hột more relatable to its audience.
Multiverse Hột is a captivating visual journey, where Hột in various universes is humorously and playfully brought to life by ONE, with a touch of satire.
Inspired by traditional Vietnamese idioms and proverbs, ONE helps Hột convey the essence and cultural values of Vietnam through a fresh lens, highlighting how Hột has seamlessly intertwined with the spiritual life of the Vietnamese people for generations.
ONE Republic is proud to be the media partner accompanying Hột in delivering deeply rooted, culturally rich messages.
