Tote Land
Brand Identity
Key Visual Design
Concept Idea
Photo Production
2023
Tote Land is a fashion brand specializing in handcrafted bags with a minimalist and gentle style. Playing on the word “Tốt Lành” (meaning “Goodness”) and the positive message “Have a Tote Land Day”, the brand not only offers high-quality products but also reflects a modern and elegant lifestyle.
Carrying the message of simple yet vibrant beauty, Tote Land’s logo, designed by ONE, incorporates the image of a bird-of-paradise flower and the radiant sun, with a color palette of deep orange and green. The logo embodies freshness and modernity, symbolizing the brand’s aspiration for growth.
ONE captured the essence of the “Tốt Lành” collection through a photoshoot filled with bright colors and natural lighting, creating a fresh atmosphere that reflects the collection’s name. The goal was to highlight the intricate stitching, premium materials, and sleek designs, offering viewers an authentic and captivating look into the collection.
