MI BAO
Brand Identity
Mascot Design
2023
MiBao is a distinctive brand that celebrates creativity, offering a variety of recipes inspired by the rich flavors of both Vietnamese and Chinese cuisines. With a focus on convenience and exceptional product quality, MiBao aims to delight customers with every bite.
The brand identity draws inspiration from the joy of enjoying this beloved street food. ONE has brought to life the character of little MiBao, who joyfully savors a warm bao, while the vibrant red tones evoke excitement and invite customers to indulge in the brand’s offerings.