KIM TÀI PHÚC JEWELRY
Brand Identity
Digital Branding
Key Visual Design
TVC Production
2023, 2024
Kim Tài Phúc specializes in offering a diverse range of gold jewelry products with meticulous and exquisite designs. As one of the leading brands, Kim Tài Phúc Jewelry is proud to provide customers with a high-quality gold jewelry shopping experience.
Inspired by the brand name “Kim Tài Phúc,” ONE has crafted a logotype that embodies the essence of the brand, stylizing it in the shape of a seal. The design features a combination of the brand’s signature colors, white and red, creating a distinctive identity for Kim Tài Phúc.
Vietnamese Women’s Day 2023 | Cherishing Golden Moments – Embrace the Wealth of Tài Phúc
In celebration of Vietnamese Women’s Day, Kim Tài Phúc initiated a heartfelt campaign that not only honors women but also showcases the brand with a touch of warmth and friendliness.
For this campaign, ONE designed a series of illustrations that gracefully capture the beauty of Vietnamese women. Additionally, ONE integrated product images into the Key Visual design, enhancing the overall campaign aesthetic.
For Tet 2024, Kim Tài Phúc launched the campaign “Time is Gold,” conveying a meaningful message to customers as the Lunar New Year approaches.
Embracing this spirit, ONE crafted a series of lettering that harmoniously incorporates the brand’s signature red tones, ensuring a cohesive design throughout Kim Tài Phúc’s Tet 2024 campaign.
Every project at OneRepublic is a new adventure, filled with unique stories and experiences. That’s why we’re committed to delivering exceptional work for our partners and clients.
OneRepublic is thrilled to have collaborated with Kim Tai Phuc on their Tet short film, “Because Time Is Gold,” producing a high-quality film that captures the essence of the project.
Mother’s Day is a cherished occasion to express profound gratitude to mothers. In line with this sentiment, Kim Tài Phúc introduced the campaign “Forever Your Child,” aiming to spread brand awareness while delivering a heartfelt message for this special celebration.
In this campaign, ONE artfully employed a 7:3 ratio of vibrant orange alongside the brand’s primary red. To capture the essence of Mother’s Day, the key visual features a stylized peony motif intertwined with a custom-designed lettering set, reflecting the spirit of this beloved holiday.
“A heartfelt tribute to all mothers was conveyed through a meaningful project initiated by One Republic Agency in collaboration with Kim Tai Phuc brand. To express gratitude to these extraordinary women on Mother’s Day, ONE conducted interviews with guests of various ages to capture their heartfelt messages to their mothers.”
In partnership with fanpage administrator services, ONE has taken on the responsibility of designing visuals and producing content for Kim Tài Phúc’s social media communications.
Our challenge was to clearly represent the brand’s spirit, style, and signature colors while captivating the audience. ONE successfully met this challenge, delighting Kim Tài Phúc with our approach. We enhanced images of the brand’s jewelry and created engaging visuals paired with compelling content for both daily posts and campaign initiatives.
